RCP lobbies MEPs on unhealthy marketing

On Tuesday 31 January a key vote takes place in the European Parliament Public Health Committee on the latest revision of the EU Audiovisual Media Services Directive (AVMSD).

The AVMSD is a key opportunity to minimise children's exposure to the marketing of alcohol and unhealthy food. The Royal College of Physicians (RCP) is lobbying MEPs in line with our joint statement co-signed by over 40 health organisations across Europe.

The statement makes three key recommendations to improve the directive:

  1. Minimise young people’s exposure to marketing of health-harmful products.
  2. Exclude alcohol and foods high in fat, sugar and salt (HFSS) from product placement and sponsorship.
  3. Ensure that member states can effectively limit broadcasts from other countries on public health grounds.