On Tuesday 31 January a key vote takes place in the European Parliament Public Health Committee on the latest revision of the EU Audiovisual Media Services Directive (AVMSD).
The AVMSD is a key opportunity to minimise children's exposure to the marketing of alcohol and unhealthy food. The Royal College of Physicians (RCP) is lobbying MEPs in line with our joint statement co-signed by over 40 health organisations across Europe.
The statement makes three key recommendations to improve the directive:
- Minimise young people’s exposure to marketing of health-harmful products.
- Exclude alcohol and foods high in fat, sugar and salt (HFSS) from product placement and sponsorship.
- Ensure that member states can effectively limit broadcasts from other countries on public health grounds.